Tips to Help You Plan a White Paper to Improve Your Current Content Marketing Strategy

10 Tips to Help You Plan a White Paper to Improve Your Current Content Marketing Strategy<br /><br />A well written white paper is an essential element of business to business content marketing. A white paper report provides a great opportunity to seek out suitable sales leads by taking an in depth look into a certain issue. As a content marketer, a white paper can help draw attention to your business goals. This article takes a look at ten features which can help to make your white paper as compelling as possible.<br /><br />1 Create a Great Landing Page<br /><br />Creating a good landing page for showing off your white paper is the first and most important thing to do once you have completed it. The purpose of your landing page is to convince people to set aside some time to download and review your white paper, so it is essential that you make it as compelling as possible. It must look attractive while also giving people genuine reasons to proceed.<br /><br />One of the primary purposes of writing white papers is to raise awareness, and in doing so, generate discussion. Without giving too much away, it must be written in such a manner that it inspires people to act and formulate decisions. On the other hand, it should also present plenty of useful information in a user friendly format complete with things like bulleted lists, graphs and other graphical elements.<br /><br />3 Promote It on Social Networks<br /><br />Millions of people log in to their favorite social networking services on a daily basis, making social media an invaluable resource for promoting your content. As soon as you have created your white paper and its landing page, you should start showing it off on social media sites. Facebook, for example, provides its integrated pay per click ads, and these can be a great way to attract attention to your white paper.<br /><br />Press releases are short news articles which can be used to draw attention to your recently published white paper and other content. You can publish such press releases on your own websites as well as on other online resources which serve as news portals specializing in your niche. There are also online news resources which publish press releases of any niche as well as press release writing services which can craft an effective message to promote your white paper.<br /><br />6 Use White Paper Syndication Services<br /><br />White paper syndication services are online libraries where people can keep up to date with new products and services. Some of them are completely free to use, while others use pay per lead schemes. While many such syndication services cover a broad range of niches, others specialize only in certain industries. To appeal to a more focused audience, try to stick primarily with the latter.<br /><br />7 Start with an Eye Catching Cover Design<br /><br />People are always being told never to judge a book by its cover, but the fact remains that most people do and always will. Along with your landing page, one of the first things which people will see is the cover design of your white paper. Needless to say, it needs to look the part and draw peoples attention, and it may well be worth hiring a professional graphic designer to do the job for you.<br /><br />Dont be afraid of offering your white paper as a gift to interested parties. Whether you are hosting personal business meetings, online seminars or any other kind of conference, consider offering your white paper to the attendants. Things like webinars also provide you with a great opportunity to discuss the content of your white paper with others and gain important feedback from your audience.<br /><br />10 Highlight Important Points<br /><br />The importance of highlighting important points applies to landing pages, press releases, other marketing content and the white paper itself. People want instant gratification, so be sure to instil a sense of urgency by using button text like Download Now. Be sure to include elements like bulleted lists in your content as well, since this enforces brevity and makes content more scannable.